BB&T to universities: you get money, but only if you teach Ayn Rand
Hoo boy, this one's a sticky wicket on several levels.
My blogfather Wes sent me an article this morning from The Chronicle of Higher Education, and as a progressive blogger and as someone whose career is in higher education fundraising, this is really stunning. It seems the BB&T Charitable Foundation, affiliated with BB&T Bank out of Charlotte, N.C., has made financial grants of up to $2 million each to at least 17 American colleges and universities, with the condition that Ayn Rand's novel Atlas Shrugged be taught in at least one course.
Skeptics have said that such provisions give too much leverage over the curriculum to a major donor. The [Charlotte] Observer quotes Richard Cohen, a professor of religious studies at the University of North Carolina at Charlotte, as saying, "It’s going to make us look like a rinky-dink university." The Charlotte campus received a $1-million gift from BB&T in 2005, but the Atlas Shrugged requirement only became widely known there earlier this month, according to the Observer.This raises a lot of questions:
The Chronicle reported last summer on the efforts of Rand’s followers to promote the academic study of her ideas. Dozens of Rand-related grants have been made by the Anthem Foundation for Objectivist Scholarship, a small California-based charity, and by the BB&T foundation, an arm of a large North Carolina financial corporation whose chairman is an admirer of Rand.
First, is it appropriate for a university to alter or adapt its educational mission -- its curriculum -- in order to comply with conditions of a grant? Well, a "grant" is different than a "charitable gift," in that the grant can be designed to start a particular program or even advance a particular ideology. Moreover, universities regularly alter their priorities, even academically, when a million-dollar donor dangles funding for a project. But this blatant carrot-and-stick approach seems very problematic to me.
Second, Atlas Shrugged? Seriously? Look, I've spent the better part of the last year trying to wade through the soporific muck that is Atlas Shrugged, and I've found it impossible to finish. It's tedious, it's boring, Rand beats the reader over the head with her "message," the premise is completely impossible, it abruptly shifts from quasi-realism to fantasy without warning ... in short, it's just an unreadable piece of garbage. Granted, I personally find the concept of objectivism completely banal, simplistic, abhorrent, and ludicrous, but I really did try to read the book with an open mind ... and I failed miserably. Good luck to the college kids.
Third, I'm concerned about conflating the charitable foundation with the business, in this case BB&T. It's one thing for a private foundation or an individual to work to advance an ideology through philanthropy. But when a corporation is involved -- especially a publicly-held corporation -- I think this creates some real issues of conflict of interest and ethics.
Finally, there's the whole issue of academic freedom. An article in The Charlotte Observer sheds more light on the controversy from that perspective:
Companies have long endowed college professorships and programs that fit their areas of interest. Sometimes, schools reject gifts if they can't live with a donor's conditions.But as state legislatures reduce higher education budgets, business is playing a bigger role in the classroom, experts say.I guess the bottom line is that the faculty can present the book however they like. If it were me, I'd teach it as an example of horrific writing and even worse thinking. But, then, that's me.
"They're so desperate for funding sources that they're willing to take more money with strings attached," says Jennifer Washburn, author of "University Inc.: The Corporate Corruption of Higher Education."
Some companies, including IBM, have developed curricula for schools that teach skills to make graduates good employees. In California, critics have complained that the University of California system has sold out to oil, following a $500 million research deal with oil giant BP.
At Hunter College in New York, faculty are crying foul over a course sponsored by a coalition of companies, including Chanel, Coach and Reebok, that's trying to combat low-cost knockoffs of their products. In the class, students would create a campaign against counterfeiting.
But many schools defend the "Atlas Shrugged" requirement. Administrators say it'll be one of many views studied, and professors are free to teach it as they want. "We would not have accepted anything that would have been so narrowly drawn that it restricted academic freedom," [Johnson C. Smith University] President Dorothy Cowser Yancy said in a written response to the Observer.
At [the University of North Carolina-Charlotte] last week, several business students said they weren't bothered that a donor is choosing a book to be required in a course. The school needs money, several said, and it can't hurt to read a book, as long as it's presented objectively.
"I certainly don't see an issue, unless the cost outweighs the benefit. That's what they teach you in business school," said Josh Greenberg, 23.
But the gift sparked controversy in Raleigh, where faculty at Meredith College rejected $420,000 from BB&T in 2006, saying the book requirement violated their academic freedom.
Labels: Ayn Rand, fundraising, higher education, objectivism, universities



















